This forward-looking book focuses on ITV, and illustrates how it's changing the face of TV broadcasting. It provides you with important technical, strategic and creative expertise you need to assist you in the development of interactive systems, and your assessment of their future business potential. Learn how this new aesthetic, interactivity, has given rise to the development of unique design practices and embedding of extended codes and syntax in the programs, and how bandwidth limitations associated with analog TV signals are eliminated, as cable, satellite and terrestrial TV network operators switch to digital bandwidth, providing more interactive content, globally.

Examples of content creation show how ITV programming enhances the educational and entertainment value of programs, and how viewers are encouraged to order online goods and services featured in the programming.

Contents:

Preface.
Acknowledgments

1. Broadcasting
2. Enhanced and Interactive Television
3. Technology and Standards
4. Content Development
5. Business Model and Potential
6. Future of ITV
7. Case Studies

Glossary.
About the Author
Index